Tuesday, June 18, 2013 at 11:13 AM ET
- Since 2010, we’ve only permitted U.S.-based online pharmacies accredited under the National Association Boards of Pharmacy “VIPPS” program to run pharma ads in our AdWords program. We were the first online search provider to require this certification - there are less than 40 VIPPS certified pharmacies operating in the U.S.
- We partner with LegitScript, an independent company with deep knowledge about online pharmacies, to conduct weekly “sweeps” of ads on Google to help ensure that we are keeping our ads safe.
- According to LegitScript, the number of illegal drug and pharmacy ads on major search engines like Google and Bing has declined by 99.9% percent since 2010.
- In the last two years alone, Google has blocked or removed from its systems more than 3 million ads by suspected rogue pharmacies.